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Although DTP (desktop publishing) and related technologies
have been an essential part of the computer wave, the offset printing
process has remained basically the same over the last thirty or more
years. Computers and professional design programs have streamlined the pre-press aspect of offset printing, allowing quicker more attractive page design and layouts. However, for professional looking results at minimum cost it’s important to fully understand computer technology as it affects and is affected by the offset printing process to avoid missing your deadlines or blowing out your budget. Like any technology, offset printing is a detail oriented, complex trade. And like any business. incorrect assumptions or the more people or distance between you and the completed product, the better the chances of mistakes and increased cost. An offset printing press uses a paste-like ink that is transferred via rollers and a photo quality metal plate to whatever paper is fed through it. Some companies use paper or plastic plate material which produces much reduced quality as compared to the metal plate. Other colors or second side printing can be done sometimes as a concurrent process or separately when necessary. When a quality ink is used properly it does not run, fade or smear like ink-jet or bubble jet printers, nor flake or peel like many toner based laser or copier-like printers. Ever tried printing two sides on a computer printer? You discover that this process, if it works at all, delivers a questionable product and may quickly destroy the usefulness and quality of the printer itself. These kinds of results are not likely to change in the foreseeable future because desktop computer printers are not designed and engineered to do two sides or long run printing. However, offset printing presses are. |
Since
the advent of the GUI (graphical user interface), digital pre-press
is an indispensable part of the offset printing process. Furthermore,
our computer experience goes back to the 1970’s and key punch,
card reading computers. Besides building and upgrading our own
computers we provide our customers expert advice about a wide
range of computer hardware and software problems. Choose a lithographer with a thorough knowledge of both the digital and offset processes and the respective equipment. If the printing company you choose does both in-house rather than choosing to use different companies to do the respective opera- tions, you will almost always get a much better product and you will save time, aggravation and money on typesetting and/or printing. Ad&PrintCraft of S.W. Florida has multi-color and register presses, sheet handling capability and complete bindery facilities in various sizes up to 17x22. We can perfect bind books of a hundred pages or more. We have complete darkroom facilities for making negatives, positives, halftones and metal plates and state of the art network computers and software. We do digital art and design for various area special event full color booklets including The Pine Island Sourcebook, MangoMania Program Guide, and others. We provide digital typesetting, layout and scanning in addition to the standard art and design required for menus, brochures, letterheads, envelopes, phone book or newspaper ads and other advertising purposes. Mike and Patty Burman, owners of Ad&PrintCraft for over 25 years, want to remind their Pine Island friends, old and new, that while our building isn’t fancy our printing is. Stop by and look over examples of our award-winning work produced in our own printing plant right here on Pine Island ... Located in Bokeelia, exactly 4 miles north of Pine Island Center. 283-0777, Fax (call). MasterCard & VISA accepted. |
Exactly 4 Miles north of Pine Island Center - 1 mile past the Pineland turn off
If you don't get Help with us, at least get help on Pine Island
Call for Quote 239-283-0777 Fax call
